You see, the thing about blogs, is that you have to update them regularly for them to be of any benefit to you. In fact, websites in general, you really need to update at least once every two weeks for them to be effective in any way shape or form. The thing about the algorithms used by search engines now is that there are so many levels of website activity they take into account, but you can be assured of one thing: sites that are more active are sites considered to be more relevant as they are updated.

The funny thing is… we all know this. We tell our clients this. We tell our friends this. We preach it until the cows come home. But do you think for the life of us we can find the time to do it? Heck No!

The thing is, our site has been optimised and we have been getting enough traffic through word of mouth marketing combined with our SEO techniques (even though Google still hasn’t given us a Page Ranking yet). So we have been busy just trying to keep up with the influx of new business (off-line marketing is still the most important aspect of any campaign). But all of this is about to change.

Our numbers have remained at an average of ten unique visitors a day. This is not bad as far as we are concerned but we know, and have experienced, that there are a lot more hits out there. There are thousands of people just waiting to be introduced to new material, new ideas and new content. So we are about to embark on an experiment and we would like to invite you to come on the journey with us.

From this day forward we will update this blog at least once a week. We will cover topics related to Web Design. We will review sites of the many submissions we have had from designers looking for work (thankyou fellow web junkies for your interest, we will give you work when we require your services). We will keep you up to date with the latest social networking tools. We will pontificate and make ourselves sound self important like every other successful Blogger in the Blogosphere.

BUT…. (dramatic pause)

We will do it with a sense of humour. One thing that people forget about the web is that it is an ever evolving platform. It changes and fluctuates at a rate that is unlike any other medium we have seen before it. The rules (as they stand) will change as soon as you blink, and if you blink, you damn well missed it. So we won’t pretend to be experts. We are learning constantly, just like you, and we will do our best to apply our life long infatuation with all things technological to help you utilise this constantly morphing animal to your benefit.

Best of all though, as we update this blog, as we evolve our site, we will share with you our experiences, we will divulge our analytics, we will tell you what has worked for us and how it can work for you. We are taking it beyond the academic now and making it experimental. If it fails, you will know. Look out Evil Knievel, this is balls to the wall web development as you have never seen it. Welcome to Wise Orange. The new era (and we’ve only been in business for three months….)