Search Engines like Google and Yahoo now use complex mathematical algorithms that determine the order sites are displayed when a search is requested. The site will be Search Engine Optimized and use search engine friendly page titles, filenames and keywords. The better the site is designed, the more often it will be displayed in the top of the list of search results, making it easier for your page to be found and by a wider audience.

Once your site is designed with Search Engine Optimisation you can now generate web analytics. Web analytics track the flow of people who visit your site. You can see how many people have visited, what sites they have come from to get to your page and then how they navigated through your page while they visited it. A web analytics report should be donne once a month to ensure your site is still working effectively.

Once gathered, the analytical information can be used to adjust site content to encourage users to move through the site in the desired fashion.