One of the key things to think of when designing a new web site is the use of Information Design. This is a buzz term that is used to describe the use of design to direct visitors to the site to areas that you most want them to visit. For example, if you want them to go to your on-line shop we can design the page to draw the eye specifically to this section of the site. You should prioritise the sections you want to be seen and design the site accordingly.

A good Website should be vibrant and interactive to encourage visitors to interact with your brand. Sites need to have elements that encourage users to visit or stay on your page regardless of their intent to buy. Studies have shown that if visitors can’t find what they are looking for in ten seconds they will most likely leave the site. An interactive site generates a word of mouth buzz that is invaluable to the success of your site and business.