So as I was saying we need to look at these markets and work out why they failed. They strained under the burden of the many start-ups that saw the pot of gold and chased it. But, and here’s the fun part, they spent more time trying to apply existing ... Click here to read more »

When we try and market ourselves in today's world we are faced with a stark reality. Information is everywhere. From the moment a child is born they are inundated with marketing material and propaganda at a rate far greater than the average adult member of the community in the 1800's. ... Click here to read more »

One of the harder things to come to terms with in the on-line world is just how easy misinterpretation  and assumptions can be made. We all know the short comings of text based communication to portray the true extent of human emotion and the web has a habit of making ... Click here to read more »

It's a little annoying when people say they are going to do something and then they don't. This blog has been inactive for three weeks, that is due, in part, to a particular "guest blogger" who never delivered there article. This means that not only did they let me down, ... Click here to read more »

So where does one start when it comes to planning an On-Line Campaign? First and foremost you must look at your current web presence. Do you have a site? Does it look like your current Off-Line Marketing? Do you have a landing page that shows all important information without the ... Click here to read more »

One thing that constantly surprises me is the corporate sectors misunderstanding of on-line marketing. Regardless of the difference in the way that the internet has changed our consumption of information, one fact still remains the same: a good marketing campaign requires solid planning and a strong hook. In fact if ... Click here to read more »

Can someone please tell me the point of Alexa rankings? I am a little flabbergasted by the point of them to tell you the truth. Many people use Alexa Rankings to get free “Site Ranking Statistics” that they ... Click here to read more »

Web 2.0 -What is it? Why is it so amazing? Why are people struggling to understand it? Why can’t people figure out how to make money out of it? Why are so many experts pontificating and ultimately failing in this new market space? Why are the next generation doing so well at ... Click here to read more »

After my somewhat harsh post last week the question begs to be asked “How do I get people to use my business then?” Not everyone can afford a fantastic Viral Video, Flash Game or regular competitions, so how do you get people to use your services over the multitude of ... Click here to read more »

What’s the one thing that bugs you the most about the growing number of web savvy business people making it onto the internet? For me it’s people running Web Companies that don’t understand the term Passive Marketing. That’s right, business like Wise Orange but that completely missed the point of ... Click here to read more »